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An 8 m branded goalpost developed for Farizon as a balance of clean display architecture and structural discipline. The system combines an illuminated orange underline, a logo badge, ACM build-up letters and blue face-mounted lightlines while keeping a uniform outer frame despite asymmetric supports and uneven load zones.
Project narrative
Discover curated frames from this project.
The project was developed as a branded goalpost for Farizon: a strong display frame with a clean automotive character, engineered from the outset for real structure, fabrication and installation.
The main challenge was maintaining a perfectly legible, uniform outer frame across an 8 m clear span. At the same time, the left leg had to carry more load and the badge zone was wider than the right side, so the entire system had to be balanced to preserve visual order without allowing the beam to read as bowed.
8 000 mm
clear span
Uniform frame
consistent outer silhouette
ACM build-up
letters and badge
LED day/night
underline + face lightlines
Design intent
The brief was to create an entry structure with a calm automotive presence: a clean black mass, an illuminated orange underline running through the opening, and a rhythm of blue lightlines across the face. The badge and Farizon wordmark were treated as part of the object itself rather than separate graphic add-ons, so the goalpost reads as a single branded structure from distance.
Challenge
The most demanding part of the project was holding a perfectly straight beam across the full 8 m opening while keeping the outer frame visually light and consistent. At the same time, the left leg had to absorb more load and accommodate the wider badge zone, so it was made heavier than the right leg while the overall geometry was tuned to preserve a unified silhouette.
Structure
The answer was an internal steel structure built around primary SHS members, ladder joiners, steel fitting angles and diagonal bracing within the beam. That frame manages load paths across the full length, reduces the chance of the span reading as bowed, and provides a stable base for the cladding, lighting elements and the Farizon badge zone.
Cladding
The external envelope was broken down into panel and subassembly logic that keeps the spacing, edges and fabrication rhythm under control. The logo badge, ACM build-up letters, illuminated orange underline and build-up blue lightlines on the face were all coordinated through spacer and subassembly geometry so the final object stays as precise in production as it is in the render.
Presence
During the day the goalpost reads as a sharp geometric frame around the vehicle display zone. After dark it turns into a luminous brand portal: the orange underline defines the opening while the vertical blue lightlines build a recognisable front signature without compromising the disciplined proportions of the structure.
